I disagree, John! I think the promotions/ marketing build-up for Millennium Force was unbelievable. I read a stat saying something to the effect that 90% of a certain population had heard about Millennium Force. Even to this day, you can see how the build-up is still effecting people. The best example is when new MF riders are in the queue, and they see the train drop off the first hill..they are always like, "man, it didn't look that bad in the video!". I think the build-up was fantastic. I know for me, personally, after my first ride back in early May 2000, I got off thinking, "What a great ride...but the promotions made it seem much worse than it really is"...
mikey