Review: Luminosity (2012)

Awww I'll miss the "Powered by Pepsi" tagline. It always made me imagine all of the dancers backstage chugging Pepsi before they go onstage to fuel them up.

Both Pepsi and Marathon were sponsors for the show. Thus the reason they had the Marathon gobo used along the Main Midway at night and Luminosity/Marathon signage throughout the park. I wouldn't look into it that much.

Maverick00 said:
I was at the park yesterday and Sunday was the last day for Luminosity so they have signs up saying "Luminosity, returning in 2013, Fueled by Marathon" so it looks like Cedar Fair will go with Coke and drop Pepsi.

Unless... wait for it... Marathon simply outbid Pepsi for the sponsorship.

Coke may in fact win out in the end, but this doesn't need to have anything to do with it.

I don't think if Pepsi was still in the running to be the beverage provider for all Cedar Fair parks, they would have let themselves be outbid by Marathon, particularly when they were the the headline sponsor this year.

I can't imagine it was before Feburary or March when the inital bid/discussions took place for sponsoring Luminosity. I don't think 5 months later, they'd have already had those discussions again for next year and a decision made. Likely, CP knows Pepsi won't be in the park next year.

Ditch both of them and go with Jones Soda!

Or be American innovators and completely take soda out of the park! Could you imagine?

Yeah, that would go over well.