Is the Cedar Point Logo Changing?

I like don't like the fact the primary color seems to have changed from green to blue. The vast majority of the company parks now use blue as their primary color. I could have lived with the logo itself (not a fan, but would got used to it), but it bothers me when they get too cookie cutter and that is what feels like for logos now with both color and design.

I think it's the company promoting the brand of all the CF parks, not just CP. The general public sees a similar logo and colors used between each park, and hopefully visits the other properties within the chain.

The new logo is fine by me as long as they kept the red flag above the i, which they did :-)

I actually love the design of the new website, seems very modern. I noticed a lot of the new pictures for their attractions include people/family making it seem very family friendly.

As long as the park itself doesn't drastically change I could care less about the logo. That's their choice.

Çp4€và04 said:

I'm not sure the logo changing will impact the younger audience any more than the old.

You're not sure? ;)

The logo changing won't impact anything. At all.

Then why change it? Someone in the company must think that the new logo will have a positive impact or else they wouldn't have changed it.

My mom used to ask me why I consistently rearranged the furniture in my room as a kid. It wasn't a huge room, and we're talking a bed, a dresser, and a nightstand/desk-thing. But about once a month, I would rearrange it. It made my room feel "new" (not to mention clean for the first time in 30 days).

It had a positive impact on me emotionally; and I would argue that it does the same for the consumer. I should have been more specific; it will not impact anything in a negative manner.

It makes the park feel fresh, maybe a bump in trinkets and clothing, and if anything is just pleasing in an aesthetic sense.

Unless of course you are a member of a park-enthusiast website and lose sleep over the lack of curvature.

Maybe they had this article pinned on their wall:

http://www.forbes.com/sites/marcbabej/2011/10/03/how-do-you-know-wh...361be93bf9

I have no background in business whatsoever, but colleges and universities like mine also update their logos, "catch-phrases", and imagery every so often, and to be honest it seems to a) give a chunk of people something to do, and b) produces a "fresh" look to slap on merchandise.

Am I the only one who is completely indifferent? Now if they used comic sans or "wing-dings" to write it out, OK...but for all intents and purposes it didn't change that much.

It's like the Browns logo going from orange to, well, a different orange.

Shades said:

Then why change it? Someone in the company must think that the new logo will have a positive impact or else they wouldn't have changed it.

Maybe because Two-Color printing is cheaper than Three-Color printing.

I doubt it. But for all the people on here that think the park can do no wrong in their decisions making processes with all the polls, survey, market research and other so-called insights they have in to their customer base, why are they questioning something as trivial as this?

A) I certainly don't think that Cedar Fair can do no wrong.

B) But I do think that a company that pays attention to surveys and market research and other "so-called insights" has a volume of data to analyze that is not to be found on a fan website.

C) This is a Cedar Point fan site. It is our solemn duty to obsess over minuate. :-)

Kevinj said:

My mom used to ask me why I consistently rearranged the furniture in my room as a kid. It wasn't a huge room, and we're talking a bed, a dresser, and a nightstand/desk-thing. But about once a month, I would rearrange it. It made my room feel "new" (not to mention clean for the first time in 30 days).

Haha this is the exact opposite of how I feel. I think I only changed my room layout twice in 20 years, and that was because I got new furniture.

Noggin, don't get me wrong, I love reading your posts.

But I said 'the people on here that think the park can do no wrong in their decisions making processes '

You pretty much validated my statement.
While I agree they have and should pay attention to their research. I was just lightheartedly pointing out that some of the people questioning this simple logo adjustment, are the same people that shout others down while citing unknown CP customer data as their proof.

noggin said:
A) I certainly don't think that Cedar Fair can do no wrong.

B) But I do think that a company that pays attention to surveys and market research and other "so-called insights" has a volume of data to analyze that is not to be found on a fan website.

Hm. I don't think I've called people out citing internal corporate data as 'proof'.

I do like to err on the side of caution, so I do tend to defer to CF making decisions based on their internal data. I can speculate all I want, but I have no way of knowing what Cedar Fair is seeing in its research.

I may think Cedar Point needs to have a stand selling Manhattans, up, with Maker's, but if their data is showing that guests think the park doesn't have enough of those stupid basketball games, well, they need to follow the data.

LOL, perhaps we could have our own survey to forward to them about how we all feel vis a vis a cocktail vendor as opposed to the basketball games.

Chris

noggin said:

I may think Cedar Point needs to have a stand selling Manhattans, up, with Blantons

Fixed that for you ;)

I'll still take it with Maker's, thanks. :-)

Makers is good, I prefer a wheated bourbon 90% of the time, but there are so many better wheated bourbons out there. Right now Blantons and Bookers have been my main choice as of late, the stronger stuff just has such an incredible note when brought down with other elements. I mean hell in a Sazerac or a modern Old Fashioned w/ Bourbon (practically a Manhattan in many aspects) it's absolutely perfect.

thedevariouseffect said:

Makers is good... Right now Blantons and Bookers have been my main choice as of late, the stronger stuff just has such an incredible note when brought down with other elements. I mean hell in a Sazerac or a modern Old Fashioned w/ Bourbon (practically a Manhattan in many aspects) it's absolutely perfect.

It's pretty disingenuous to compare bourbons that cost 4 and 7 times as much to Maker's.

And you're using Booker's in a Manhattan?!?!? I love Manhattans, but it is blasphemous to consume Booker's in any way other than intended by the Bourbon Gods: neat.

Cedar Fair has never polled me or asked me any research question about their new logo, so let me provide them with some data about their new logo:

I HATE IT!!!

Yeah I'm not a fan. Don't much care for the website either. The website LOOKS nice enough but it seems incomplete somehow.

I've given it a few days to grow on me.

Didn't work.

It's just ... blah. There's nothing really unique, interesting or eye catching, aside from the, for no apparent reason , smooshed together pairs of letters.

Just peeked at the Cedar Fair site. The corporate logo appears to use the same font, although with the corporate logo the e and the d aren't smooshed up.

You know, maybe that's why I don't like the CP logo. It looks like a corporate logo, designed to be a bit unobstrusive.

So, three fonts walk into a bar, and the bartender says, "you'll have to leave. We don't like your type around here."