2026

That announcement was the return of Holiday in the Park to two of the SF branded parks.

That announcement was a bit anticlimactic, at least for me - I was really hoping it was going to be the release of an all season adult beverage plan. On the bright side it seems that folks who frequent those 2 parks are happy about the return of Holiday in the Park.

It didn't really seem like a significant enough announcement that it warranted a pre-announcement, but I'm happy to have a bit of much needed positive news out of the company.

I'm sorry I even reported the "news". How idiotic to think this needed some kind of chain-wide pre-announcement. And a media release? Please.

hits the snooze

It certainly wasn't earth-shattering news, but I'm not mad.
I needed something to break up the final countdown to Opening Day.
Now here we are with just under 3 days to go!

One thing that is new is the over 100 dollar gate price when you buy at the gate. Might as well buy the silver pass.🤪

In the age of having a smart phone being more or less a requirement, it begs the question who is walking up to the gate with a credit card to purchase a park ticket. The park made the move to be a "cashless" park. It seems like they could easily take the step of online tickets only as well, and price the daily tickets accordingly. I suspect adding $1 to the price would make up for any lost margins of missing the walk-up folks.

Dvo:

It seems like they could easily take the step of online tickets only as well, and price the daily tickets accordingly.

I think this is more or less what they've done - priced the in-person ticket so high that virtually no one will buy them at the gate, but in the rare event someone is determined to pay the absurd gate price, whatever labor (etc.) costs are associated with the purchase is covered by the additional margin.

They've more or less done it, but indirectly. It's still some level of staffing to support these oddballs who have seemingly not figured out the gambit, unless they just direct those people to Guest Services where they are (politely) shown the errors in their ways but sold a ticket regardless. Given the post-merger's actions around the industry, I am just surprised that they are choosing to take on the effort of maintaining the in-person ticket booth.