I am the president of POP World Media, LLC, an Ohio-based limited liability company. POP Forums is a forum product (like UBB in some ways, but not really) developed originally for this site, revised for CoasterBuzz, then revised again for general distribution.
Regarding IGN/Snowball... they're a little too vague about what it is they can do for affiliates. I don't see a benefit. Currently I have an ad firm selling ads, and that helps pay for the server, software and bandwidth (only $6k in the hole this year).
That's part of the reason POP Forums was born... I needed a way to generate a little income so I could afford to run these sites!
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Jeff
Webmaster/Guide to The Point
Millennium Force laps: 45