Like it said in yesterday's OnPoint entry, Castaway Bay's new TV ad was on during the Golden Globes last night. From what I remember, this is CP's first ad with their new ad agency.
From what I saw, I like what I see. The two parrots talking to eachother is 20x better than any ol' ad that plays some dumb music and just shows clips of the park. This ad catches people's attention and does its purpose better than anyother CP ad I've seen in a long time.
-Craig-
2008:Magnum XL-200 | Top Thrill Dragster
2007:Corkscrew | Magnum XL-200 | Maverick
Saw the ad last night during Idol.
Its definintely an improvement over the whole "It's the Best" campaign. And, while it seems to successfully target families, I didn't think it gave a very good idea of all that the place has to offer. Although, I'm sure doing so is pretty tough to do in 30 seconds.
Brandon
Last year's The Best.... as campaign had better pictures IMO. The Best Roller Coaster pic of Millennium was my favourite. Best white knuckles, best vacation, best summer kickoff all had great pictures. The new pictures that go across the home page of the site aren't quite as good.
EDIT** they still use the one of Millennium Force, except it is advertising season passes.
*** Edited 3/20/2006 3:41:49 AM UTC by Vince982***
We'll miss you MrScott and Pete
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