In July, it's pretty crowded, although towards the night things calm down a little. If you are going to be there for 2 1/2 to 3 days, I might plan on a whole day. It's always nice to sit by the beach if you get bored (well, what's left of it). There is the wave pool, the enclosed black slides, the family river raft ride, 2 different types of body slides, two lazy rivers, a nice place to play around with lily pads, two kiddie areas, food stands, a bunch of similar raft rides, great views of MAGNUM, and a short raft ride.