And the answer is...because enough people are willing to pay $8.01 for the operation to be profitable. If they raise the price further, say, to $9.00, more people will be like MantisMike and not buy the photos, making the venture unprofitable. If they lower the price, more people will buy, but they might not be able to keep up with the demand.
The only answer to getting lower prices is for more people to refuse to pay outrageous prices for stuff. As long as the peeps will pay, the high prices will stand.
--Dave Althoff, Jr.
Who didn't buy any $2 bottles of Pepsi at Cedar Point last summer