Yes... that is true. In fact, I just went through that. A British company is doing a pop music site called "Pop World," which has nothing to do with what I do. They even approached me about buying the domain name (five figures wasn't enough ;))! I looked in to it, and because they're doing something completely different, I can't really do much about it.
But if they start making sites about roller coasters...
-------------
Jeff
Webmaster/Guide to The Point