There's this English terminology called alliteration. It's a repitition of consonant sounds such as M in Millennium, Magnum, Mantis, Mean, and so on. It's been used for centuries as a story telling method for Bards when there was no written language to help them remember their stories, actually all the way back through Brython times--remember Beowulf? This is actually a Celtic tale brought to the Eastern English coast line by early migrants. But anyways--enough Lit History here. Point is, it is intended to help people remember various items and it's also sorta cool saying ten things in a row beginning with the same letter. Very good marketing move on CP's behalf.
-Dave Kochman
Professor of English Literature at Oxford ;)