I don't really mind this website (other than Haunt being bigger than Halloweekends, but I know that's because of the separation they are trying to make between day and night time). That said, the more mobile friendly websites have started to annoy me even though I do use my cell phone some for them. I get making sites so they work on mobile devices, but a lot of them lose a lot on the desktop side with the redesigns and people coming from desktops/laptops are still probably spending a higher percentage of time on them (even if more mobile devices visiting). Big example to me is ESPN with scores. They spread things out so much on all the college football scores and there is so much scrolling down to look through them all that I switched to Foxsports. I'm sure if I viewed on a mobile device it would be fine, but I still use my laptop primarily for that kind of thing (and have specific apps on my phone for scores).
Again though, I don't have any huge issues with the Halloweekends website (although it's not as good at building attention as past years).
A website can look good on both mobile and desktop devices without compromising it on either of those devices. The latest web technologies can allow a website to adjust according to the device. There's no need for separate mobile sites anymore. I make all my sites responsive.
Brian
Valravn Rides: 24| Steel Vengeance Rides: 27| Dragster Rollbacks: 1
Looks like Cedar Fair is rebranding Halloween events as "Haunt" at most parks. Cedar Point and Valleyfair!'s events this year are presented as "Cedar Point HAUNT at HalloWeekends" and "Halloween HAUNT at ValleyScare"; usually, when a brand is subordinated like that, it's being phased out in favor of the new brand.
Be interesting to see if Snoopy's Halloween Party will be taken chain-wide; that would be a great way to differentiate daytime and nighttime events.
Admittedly off the top of my head, that leaves Knott's Scary Farm and Scarowinds as non-Haunts among the parks that have Halloween events.
I'm a Marxist, of the Groucho sort.
I don't see how that would work without there being some backlash. I would be a very upset loyal customer if Halloweekends got excluded from platinum passes. I know they can do whatever the hell they want, but I would be writing to them to tell them my opinion about it and voting with my wallet.
Brian
Valravn Rides: 24| Steel Vengeance Rides: 27| Dragster Rollbacks: 1
Which, I suspect, is why Cedar Fair takes advantage of owning 14 parks. If they roll out Haunt being a hard ticket event at one park and exclude passes (aside from discounts), and there's little pushback and consistent or increased sales, it gets rolled out to other parks.
I'm a Marxist, of the Groucho sort.
Get ready for the new "Platinum Pass Plus" upgrade
September 2016 sales pitch- Upgrade your Platinum Pass to a Plus today and receive free Haunt admission , notice it's no longer called Halloweekends as that was included before.
It appears to me that they changed the terminology of Season Pass benefits-
-Unlimited Summer Visits
-Unlimited Fall Visits
I believe it used to say Halloweekends instead of Fall visits and Regular Season instead of Summer.
It would appear that 2016 Platinum Pass will include Fall visits- after that???
terminology is changing.
I for one wouldn't mind another tier of Season Passes, if it allow guests to maybe more customize their passes to their needs- instead of an All Inclusive One Pass.
New for 2024- Wicked Twister Plus
The separation of summer visits and fall visits has been listed on the "perks" list for a few years now. It seems hard to justify cutting out two months of the operating season without lowering the price of a platinum pass. Weekends only or not, how does preventing people from coming to your park ever help your bottom line? Even if they don't pay for admission they're still there, buying food/drink or souvenirs or fast/fright lane, or staying at the resorts. I will never pay a "discount" price to get what I used to get without thinking twice about it. The park can certainly do whatever they want, but they'll be doing it without my money before long.
-Tyler A-
Top_Thrill_Tyler said:
...how does preventing people from coming to your park ever help your bottom line?
The trick, if you will, is to get people to pay more for something they used to get for free or at the same price.
At the theatre I work at, few years back we started charging $20 more for 34 out of 620 seats ("premium seats", main floor center in the 7th and 8th rows). About six months later, we rolled out $150 VIP seat tickets (seats with perks that cost us less than $10 to deliver). Both programs have proved very successful.
Back to my suggestion about Cedar Fair testing something at one park. If they If Haunt as separate ticket event proves successful at one park, they'll likely roll it out to a few other parks in coming seasons
I'm a Marxist, of the Groucho sort.
I see how that works, it's reminiscent of the mindset the park had when they brought out Fast Lane, which costs a whopping $0 to deliver. I certainly see the justification in that, but wouldn't most passholders be put off by this? Passholders are generally much more aware of this kind of a change than the average once a month movie/play visitor I imagine (I'm sure you have the equivalent of "single riders" at the theater though) and when they see that the "haunt" is no longer free... what's the motivation to visit for that? Maybe some will go once per season, for the haunted attractions or to see what's new etc. I would anticipate the amount of revenue gained from the few passholders who visit once and pay the discount price doesn't sound anywhere near what the revenue is for those who make multiple visits and don't pay for admission but pay for multiple meals, Fast lane passes, or a $600 weekend at Breakers. Hopefully this doesn't become the next roll-out plan for the entire chain.
-Tyler A-
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