Fun Perks

This year, King's Island introduced Fun Perks. When you bought any food, they scanned your pass. You earned points that added up to prizes such as Tours, ERT, Free Food, etc. Since King's Island was the first to do Fast Lane and then that got spread to all the parks, do you think that Fun Perks will be spread to all the parks next year? I hope so!

That sounds like a good idea in theory, however, the question is did this actually generate any additional revenue?

Jacob Ryan Hartman said:
That sounds like a good idea in theory, however, the question is did this actually generate any additional revenue?

I bet it did.

Do GetGo gas stations generate revenue for Giant Eagle? It's kind of the same thing.

If we get Fun Perks I bet we lose all the great passholder food deals.

Well what Kings Island locals have used this? They would know best about the perks.

If the FUN PERKS would start at Cedar Point. It would give people more discounts? I go the CASINOS and I get Free Play by putting my Players Card in the machines. Then there is Money in my Players Card, and go the Buffet Free, but that will take some money out of my Players Card. I wish Cedar Point will build a Casino around that area, and they could be more attendance at Cedar Point & Soak City too.

The value of measuring consumer behavior is absolutely huge. Provided you supply some negligible perceived value to the consumer, they'll leave a trail and build a profile of their habits for you. On an individual level, you gain opportunities to market to them efficiently, but on a macro level, you start to understand where your biggest opportunities are, and where you're blowing it.

Given the choice between the two, I'd absolutely vote to keep the awesome food deals the passes offered this year. That being said, I don't know why it would have to be an either/or proposition. I say bring on the perks and the discounts. :)

Jacob Ryan Hartman said:
That sounds like a good idea in theory, however, the question is did this actually generate any additional revenue?

We're from Toledo, and took two trips to KI this summer. The first for 3 days during the week. We signed up for FunPerks at that time. A few weeks later, we took a weekend-end of summer-trip. We had 2 $25 vouchers for FastLane via Funperks, so I bought 2 more so we could all have them.
So, at least for me, I bought FastLane because of the discount. By the way, that Saturday was packed, but we waited no more than 1 cycle for anything.

If you go over to KICentral forums there are lots of accounts of people getting free fastlane passes for their rewards. Sounds cool to me. While I love the fresh cut fries deal, I'm often not in a position to get the value out of it (ie nobody to eat the other tray of fries or extra drink). I think I'd rather have the FunPerks program.

t2fastspin said:

Jacob Ryan Hartman said:
That sounds like a good idea in theory, however, the question is did this actually generate any additional revenue?

We're from Toledo, and took two trips to KI this summer. The first for 3 days during the week. We signed up for FunPerks at that time. A few weeks later, we took a weekend-end of summer-trip. We had 2 $25 vouchers for FastLane via Funperks, so I bought 2 more so we could all have them.
So, at least for me, I bought FastLane because of the discount. By the way, that Saturday was packed, but we waited no more than 1 cycle for anything.

Did you find yourself purchasing more food or merchandise to obtain more points?

Did you find yourself purchasing more food or merchandise to obtain more points?

No, we generally eat at the park anyway. Whether it be to Cedar Point or KI. In just those few visits to KI, 5 I think, I was up to the 3 star level. I'm sure buying FastLane helped with that.

I think Fun Perks is a great idea as it will build extra value in all your purchases. I go to Giant Eagle a lot even though there is a closer super market of equal quality mainly to build up fuel perks. I would be very cool if CP purchases did the same thing, especially if they extend it to purchases outside of the park. I buy a fair amount of fuel at the marina, that would really build up my Fun Perks quickly!

I like the passholder food discounts this year as well. My favorite one is the Coasters deal. Pretty good burger, fries and a drink for not much more than a similar value meal from McDonald's or Wendy's.

That would be awesome if you could use the Fun Perks for the Hi Myler gas station at the intersection of Rye Beach and Cleveland....

But I'll settle for in-the-park discounts and perks.

This year was supposedly a test year. It didn't work 100% of the time. On my Fun Perks account it is missing about three or four of my visits and hasn't went up a level even though I buy food every time I go. It has worked out well for others, though.

Did you have a Platinum Pass that was not issued by Kings Island by chance? I did, and some of my visits didn't count either. I read something about only Kings Island - issued passes working properly. I'm not sure about that, but it seems Cedar Fair still struggles with this sort of issue.

Mine is from Kings Island. Processed it on opening day. It wasn't a big deal to me, though. Even with a half off coupon I still wouldn't waste my money on FastLane.

I visited twice to KI this year. Just signing up got me a drink wristband. I LOVE this program. I would pick the perks over discounts, but if we were to have both, even better!!!

As long as they include Famous Dave's, I say bring it on! That's where I would earn a lot of points since that is the only place I eat when going to CP.