Fast Lane prices just increased

It looks like it has went up again. I looked a few days ago, and the prices matched what has been discussed here. I went just now (really looking to see what rides it covered), and it is now "As low as $50 per person". For 1/2/3 it is $65/60/55.

ChrisC. said:
^To my knowledge the $14 footlong comes with condiments. Doesn't seem so bad when you think about it.

It is bad when you can go to any other Subway in the US and get many footlongs for $5 out the door.

I can see them doubling a price in-park, but why go more than that?

I don't get why more parks don't believe in lower prices and higher volumes versus higher prices lower volumes. Nobody expects cheap prices at any park, but why have to avoid insanely high prices either?

$10 more ($75) on the Fast Lane should be about right IMO! Not sure if it will get there though. Its Still a steal with unlimited riding!

It is bad when you can go to any other Subway in the US and get many footlongs for $5 out the door.

I can see them doubling a price in-park, but why go more than that?

I don't get why more parks don't believe in lower prices and higher volumes versus higher prices lower volumes. Nobody expects cheap prices at any park, but why have to avoid insanely high prices either?

Reason: captive audience. The price they charge hits a sweet spot between the convenience of not bringing your own food with you and drumming up pure outrage from the average consumer. I'm sure the price they pay to CP for having a franchise in the park is much higher than say the location at Walmart. They also have to make a year's worth of profits in about 4-5 months.

JW Addington said:
$10 more ($75) on the Fast Lane should be about right IMO! Not sure if it will get there though. Its Still a steal with unlimited riding!

No, it should be $150 a person so that less people purchase these passes.

Well I checked Cedar Point's website, and it does not say that Fast Lane will cost an extra $10 on Saturdays.

I MIGHT start going again, just as soon as they start at $75.

Its worth every penny. Premium price = premium experience. (unless you are media or know someone)

How does this effect people who have purchased it online already but arent using it for another month? Do we have to pay the difference when we get there or no since we purchased it when it was a lower price? Anyone know?

Nope. You already paid for it at a lower price and now you get to reap the benifits.

I was just there yesterday, and it was $120 for 2 people. The price increase happened on July 4 (not surprised by the timing of this at all).

We still bought it, even though we go to the park 10 or more times during the season. It won't be something we purchase every time we go, but it was nice to have and not have to wait in the long lines throughout the day.

We were in line in front of a family of 4 who had Fast Lane, were staying at Breakers, had just bought Season Passes for each member, and who where going back to the park the next day and were going to purchase Fast Lane again. There were lots of others who bought it too, so obviously it hasn't priced itself too high yet.

I wonder if this is a permanent increase or if next year it will start out at the lower pricin in May/June and then go up in July.

I was wondering the same thing, Shades. This could all just be a part of the dynamic pricing model. It'd be silly to charge the same rates in May as July or Halloweekends.

It would only be silly to charge that rate if people were unwilling to pay it. :)

I suspect prices in May 2013 will closely resemble prices of mid-summer 2012, and the rate will be adjusted if sales of FL are "too low".

They already know attendance trends, so once they close in on the market value of FL, they can then work on raising and/or lowering the price based on attendance/demand.

djDaemon said:
ChrisC - I'm assuming you're being sarcastic?

Yup.

I came to Cedar Point a month ago and after the first day being such long waits, especially for a weekday we decided to buy the Fast Lanes. Still was 100% worth it. Ended up being $40 a piece for 4 of us. Managed to ride Millennium Force 24 times.

The Fast Lane price did not increase on July 4th. I bought mine on July 5th and it was still the old price. I checked for at least two days after that and it was the same. I first noticed the increase on July 10 but it could have been a day or two sooner. I would guess that it changed over the weekend sometime.