Advertising in Northern Michigan
I have noticed something over the past week or so. Cedar Fair is really advertising heavily in Northern Michigan this year. Every time that I turn on the radio, I hear an advertisement for Cedar Point and an advertisement for Michigan's Adventure. Although I have always heard plenty of advertisements for Michigan's Adventure up here, I don't remember ever hearing so many for Cedar Point. Have people in other areas noticed anything similar?
Just how far north are you?
I have noticed a new billboard for CP in Grand Rapids this week.
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Foods Sup. 89-94
Yeah theres billboards with the most overused pic in CP history and that Hold ON Slogan all over here in Flint/Saginaw area...
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http://www.msu.edu/~armbrus9/cp.html
mf laps = 100! No More No Less!!
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http://www.msu.edu/~armbrus9/cp.html
mf laps = 100! No More No Less!!
Here in the Lansing area I hear the "hold on" commercial on the radio quite a bit, but don't think we have any billboards up anywhere.
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Jeff Tobe
tobejeff@pilot.msu.edu
http://mantomatic.virtualave.net/
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Jeff Tobe
tobejeff@pilot.msu.edu
http://mantomatic.virtualave.net/
I live in Kalamazoo and I've been seeing a LOT of the TV ads, but haven't heard any radio ads or seen any billboards (except for one in GR).
Mr. Spartan ... is it possible for you to use that fancy digital camera and snap a pic for me? Just curious to see what it looks like.
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VirtualMidway
http://www.virtualmidway.com
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VirtualMidway
http://www.virtualmidway.com
I am located in Cheboygan. Cheboygan is in the northern extreme of the lower peninsula. I'm located about 15 miles away from Mackinaw City. In the past Cedar Point has not advertised all that much up here.
I was in the Chicago area yesterday and saw a few CP billboards up there too. When at SFGam yesterday (getting a temporary fix), I got a few comments about my MF polo, but most I talked to didn't have a clue what or where CP is. I told many about the virtues of Cedar Point :)
Dave
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First we Rock - then we Roll!
Dave
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First we Rock - then we Roll!
I'm here in the Eastern Detroit area, and I've been hearing (and seeing) a LOT of Six Flags Worlds of Adventure ads. I hear (or see) a Cedar Point commercial every day, but that Six Flags commercial airs 3-4 times every hour on some stations...
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Wow, a whole 100 laps on Gemini...Weaklings... Try 13 on Corkscrew! ;)
Screw laps: 13 and counting
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Wow, a whole 100 laps on Gemini...Weaklings... Try 13 on Corkscrew! ;)
Screw laps: 13 and counting
I've seen HOLD ON! billboards in the Chicago area, one of which confused my son a bit. It is on the southern/eastern end of the Tri-State Tollway, but what was confusing to my son was it is pointing towards the traffic driving away from the Indiana Tollroad, and the Ohio Turnpike, and was, in fact, readable by drivers heading in the direction of SFGA.
I explained to my son this is "intervention", as in: Do you REALLY want to go to Great America, when the GOOD stuff is the OTHER direction?
BTW, CP seems to be getting more national (or, at least, "super-regional") with its advertising. The May/June AAA magazine had a full-page CP ad on the inside front cover.
(And, interestingly, the story in this issue about Midwest theme parks began with a full-page aerial photo of the Hotel Breakers, with MF rising in the background.)
As CF adds to its corporate collection of parks, I'm sure we'll be seeing more national advertising; and perhaps some with two or more parks featured in a single large-regional campaign.
I explained to my son this is "intervention", as in: Do you REALLY want to go to Great America, when the GOOD stuff is the OTHER direction?
BTW, CP seems to be getting more national (or, at least, "super-regional") with its advertising. The May/June AAA magazine had a full-page CP ad on the inside front cover.
(And, interestingly, the story in this issue about Midwest theme parks began with a full-page aerial photo of the Hotel Breakers, with MF rising in the background.)
As CF adds to its corporate collection of parks, I'm sure we'll be seeing more national advertising; and perhaps some with two or more parks featured in a single large-regional campaign.
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